AT&T Teams With Cell Phones For Soldiers In Support Of Troops
May 30, 2008
When Soldiers are deployed, one thing that helps to make their deployment easier is being able to connect with their families and friends back home. Morale is very important to Troops in the warzone and having that connection with loved ones, helps to improve their morale, making it much easier for them to continue in their mission. A partnership between AT&T and Cell Phones For Soldiers understands that importance and are doing something about it.
Recently, AT&T, The Navy Exchange and Cell Phones For Soldiers celebrated Fleet Week 2008, with members of the Navy, Marines and Coast Guard in New York City. Working together, they donated 7,000 land and sea based prepaid phone cards to the members of the Armed Forces who were in New York City last Thursday for Fleet Week 2008. Other efforts that the partnership have going is the Earth Day Challenge, where AT&T and Cell Phones For Soldiers have pledged to work together and collect more than 1.8 million recycled cell phones by Earth Day 2009.
AT&T and Cell Phones for Soldiers Launch Earth Day Challenge: Double Cell Phone Recycling by Next Earth Day to Support the Environment and Military Families
Recycling Program That Sends Phone Cards to Troops Has Helped Avoid 125 Tons of E-Waste; AT&T’s Support for Program Expands to Add ‘Helping Hands’ From a Network of more than 300,000 AT&T Volunteers
San Antonio, Texas, April 21, 2008
AT&T Inc. (NYSE:T) announced today that the company will work with Cell Phones for Soldiers (CPFS) to drive recycling and reduce e-waste through the next year with a goal of doubling the number of cell phones the charity recycles by next Earth Day. CPFS collects and recycles mobile phones and uses the proceeds to buy free phone cards for U.S. military members and their families.
Since Earth Day 2007, CPFS has collected more than 900,000 cell phones for recycling. AT&T and CPFS have pledged to work together to help the charity collect more than 1.8 million devices by Earth Day 2009. AT&T currently supports the charity’s recycling through more than 2,000 AT&T stores in more than 1,100 cities across the U.S. AT&T is expanding that support to include a network of more than 300,000 community volunteers, a national donation drive running through July 2008 and a new online starter kit for donations.
According to the U.S. Environmental Protection Agency, e-waste is accumulating three times faster than household trash. Since 2004, CPFS has collected more than 1.25 million mobile phones. The charity’s recycling partner, ReCellular, estimates that this has prevented more than 125 tons of e-waste from entering landfills, including the environmental equivalents of:
Saving enough energy to power nearly 4,000 U.S. households for a year. Avoiding the same amount of greenhouse gas emissions as removing more than 2,800 passenger cars from the roads for a year. Keeping more than two tons of toxic materials out of landfills. “With Earth Day and Cell Phones for Soldiers, we’re turning up the volume on cell phone recycling,” said Paul Roth, president of Marketing and Sales for AT&T’s wireless unit. “So far this year, our weekly in-store recycling averages are five times what they were in 2007 and 28 times more than the same time in 2006. AT&T is proud to support both of these worthwhile programs.”
AT&T Adds New People Power: The AT&T Pioneers
One way AT&T is supporting the recycling challenge is through the added support of the AT&T Pioneers. Beginning Earth Day on April 22, a network of more than 300,000 volunteers will begin helping expand the charity’s cell phone donation drives into communities across the U.S. Roughly 100 new donation locations will be established, and volunteers will work to collect phones in corporate offices and community locations from the days surrounding Earth Day through July 4 to support the environment and to help keep military families connected with free phone cards.
New Free Online Donation Drive Tool Kit
AT&T and CPFS are also launching a new online tool designed to support community groups and help individuals launch and conduct their own donation drives with a new electronic “starter kit,” available at AT&T Recycle Wireless. The tool is available to anyone who would like to run a donation drive with CPFS, and it includes environmental tips, planning tools, camera-ready artwork for recycling bins and other relevant materials.
“We’re excited to have the support of the AT&T Pioneers and a new free tool to offer our supporters,” said CPFS co-founder Brittany Bergquist. “We run our charity from home, and we rely on volunteer support to collect phones for recycling. Having more helping hands to drive our mission to recycle for the troops â€” and reduce e-waste â€” is something that makes a huge impact on our ability to reach people and, in the end, send more free calls to the troops. Having a new free tool that anyone can use is one more way we’re making it simple for people to join us.”
Since AT&T launched its support, the company has also donated more than 60,000 prepaid phone cards â€” valued at more than $500,000 â€” to CPFS to help the charity connect more military families. In the past two years, AT&T has donated more than $4 million worth of prepaid phone cards to help support U.S. military members and their families. These donations include direct distributions to troops serving in Iraq, Kuwait, Afghanistan, South Korea, Japan and Europe. The company also has built 70 calling centers in Iraq, Kuwait and Afghanistan.
Both of these programs are great initiatives to provide our Troops a way to keep in touch with their families and friends during their deployment and goes a long way towards showing our Troops how much corporations such as AT&T and citizens support them, while they continue their jobs in the Global War on Terror. If you’d like to participate in the programs or perhaps read more about ways that AT&T supports the Troops, please visit their website, via the link provided below.