Soldier “Pimps His Ride” To Honor Fallen Comrades

August 26, 2007

We’ve all probably heard of the popular show on MTV called Pimp My Ride in which the owner of a car is chosen and his or her car is restored and customized. The shows generally begin with the owner showing off their car and convincing MTV why it needs to be “pimped.” Afterwards the star of the show, rapper Xzibit shows up at the persons house, checks the car out for himself, all the while making snarky comments about it and promises that it will be given a complete make-over. The car is then taken to a custom auto body shop, where the car is basically torn apart and customized based on the owners personality and interests.

Built as a tribute the fallen soldiers and his friends he proudly served with in Iraq, Sgt. Nicholas Ashby and his Infiniti G35 coupe. Photo by Regina Bell.

Sgt. Nick Ashby, a Florida National Guard membr is a tuner. A tuner is an automotive enthusiast who mechanically and cosmetically alter a car. On the tuner circuit, Sgt. Ashby’s car is known as the Tribute Car. He and his car recently appeared on Import Tuner Magazine’s front cover of the August 2007 edition as winner at the Hot Import Nights show. Sgt. Ashby’s car is unique.

Custom 20 inch DPE wheels have been airbrushed with the US Army Values (Anthony featured them here a few months ago), on the driver’s side, every war that the US National Guard has ever fought in is listed, the rear of the vechicles displays the National Guard Motto and the windshiled displays the National Guard Creed. But that’s not what Sgt. Ashby is most proud of. What’s most important to him, are the airbrushed portraits of the fallen National Guard heroes that he served with in Iraq.

“Every person who sees it helps us to remember the fallen,” Sgt. Ashby said. “After all, that’s why we built the car - to remember those who gave all for us.”

The vehicle has become such as hit that it’s currently touring the country with the National Guard’s “Hot Import Nights” and “Night Shift” recruiting and retention program. “Hot Import Nights” is a leading lifestyle car show that is geared towards the Generation X-Y crowd and 95% of those attending are under the age of 30. It’s an interactive entertainment environment and it creates a very unique recruiting setting for the National Guard.

In July, the “Hot Import Nights” show came to the Orange County Convention Center in Orlando, Florida. Attendance reached record levels, as people enjoyed the exihitibts, DJ’s playing music, models and musicians. The Tribute Car was there as well. Many imes, National events such as “Hot Import Nights,” the owners of the cars being exhibited aren’t able to attend. This time however, Sgt. Ashby was able to attend and be there beside his car.

“Having Sgt. Ashby join us in Florida beside his car was really not an option, it was the right thing to do,” Recruiting and Retention Commander Lt. Col. David Peek explained. “He is a celebrity in the import tuner community.”

Airbrushed designs of Fallen National Guard Heroes, Lt. Andre Tyson on the hood and Sgt. Patrick McCaffrey on the driver’s side door of the Tribute Car. Photo by Regina Bell.

Due to the unique nature of Sgt. Ashby’s car and the name he’s made for himself in the import tuner community, the car drew a large crowd, hoping to meet Sgt. Ashby. He spoke about the car, how it’s was built and explained the design on a much more personal level than anyone else could have done. He was able to tell the crowd the story behind the car. The show was a success, not only for the National Guard that day but also for Sgt. Ashby and the Tribute Car. Show Judges awarded the car two first place trophies. One for Best Paint and Finish and the other for Best Mild Infinity.

I’d like to say Congratulations to Sgt. Ashby. What an awesome way to honor his fallen comrades.

Florida National Guard


5 Responses to “Soldier “Pimps His Ride” To Honor Fallen Comrades”

  1. University Update - Stanford University - Soldier “Pimps His Ride” To Honor Fallen Comrades on August 26th, 2007 2:15 am

    [...] State University Soldier “Pimps His Ride” To Honor Fallen Comrades » This Summary is from an article posted at A Soldier’s Mind on Sunday, August 26, 2007 This [...]

  2. Misty Williams on December 20th, 2007 8:44 pm

    Sgt Ashby. You have done an exceptional theme with your car. I have my own car club in Colorado Springs and we do benefit shows. 2 of them annually and one that we are just starting up. In March we will be benefitting the Leukemia Foundation(I lost my stepdad to it). In July will be March of Dimes and in Sept is our 9-11 Fire Fighter Memorial Show. Get back to me if ur . I would love to have your car there. WONDERFUL JOB. ~~Misty~~

    Reply - interested…. I would love to have your car there. WONDERFUL JOB. ~~Misty~~’); return false;”>Quote
  3. Debbie on March 17th, 2008 1:13 pm

    I contacted pimp my ride a few years ago to do my van for me. My son was KIA in IRAQ May 2, 2004 and I wanted his portrait and my other sons painted on my van. My sons are serving in the Navy, Marines, and Army. I lost the son in the Army. I feel like no one cares about him. I stand alone. I would love to have my van pimped. Please!!!!

  4. nicholas ashby on May 21st, 2008 5:23 pm

    Thanks for the nice comments on the car…

    Be looking to the future from more of the same from my side

  5. Terri on May 22nd, 2008 4:42 am

    Sgt. Ashby it was my pleasure. Thank YOU for your service and sacrifices for our country.

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